“What value do you add?”
Getting ready to answer the question communication professionals know is coming.
Wednesday 24 June 2020, online via Zoom, 5.30pm - 6.30pm
In this era of unprecedented disruption, budget cuts and changing consumer behaviour, there’s never been a more important time for communication professionals to be able to show their value to their organisations. And while many of us love words more than numbers, showing your value means measuring at least some of what you do.
In this webinar, global award-winning measurement specialist, Deb Camden, will share her insights on:
- where to start measuring
- measuring the right things
- showing where you’re adding value
- showing how you could add even more value.
And before you rule out measurement on the basis that it’s going to be expensive or use funds you don’t have, Deb will share a range of free tools that will help kick start your measurement journey.
About Deb Camden:
Deb Camden is the innovator behind The Communication Dividend, a new best-practice data and analytics firm that empowers communication professionals to prove their value.
A self-confessed evangelist for measuring and evaluating communication, Deb has blended learnings from more than three decades of professional practice along with industry and academic research to create a measurement solution that provides the missing link between business strategy and communication strategy.
The Communication Dividend and Deb’s new app, the SMART Objective Builder for communication and PR professionals, are testament to that commitment.
Deb works with PR professionals at all levels and delivers training on “Proving and Improving Your Value as Communicators”.
When she’s not measuring, Deb enjoys jigsaw puzzling and has set herself a SMART objective to tackle a 5000-piece puzzle by the end of 2020.
Deb is a member and former Board member of IABC (Qld), a Fellow of the PRIA, member of AMEC (International Association for Measurement and Evaluation of Communication), a two-time Bronze Award winner in the 2019 AMEC Awards for International Communication Effectiveness.
Zoom details will be provided on registration.